This post contains a referral link.
My theory is, if something stops being enjoyable then you either need to stop doing it or change how you do it. Over the past few months I have struggled to find my mojo for blogging/social media. The thought of planning, writing and scheduling content filled me with gloom, but I didn’t want to stop. Blogging was/is my hobby as well as a source of income. I love my little corner of the internet, so instead of throwing in the towel I reassessed how and what I use to maximise the potential of this website and my social media channels, that’s when I found Later..
Tailwind has been my go-to Pinterest scheduler since I started blogging full time nearly five years ago. For the first few years, Tailwind made a massive difference to my blog exposure and I saw a huge rise in page views. However, for quite a while now, I’ve noticed the number of interaction this blog receives as a result of using Tailwind dwindling. In fact, when I finally made the decision to stop using Tailwind, Pinterest had been overtaken by likes of Facebook and Twitter with regards to referral traffic (blog views received via a third party platform such as social media).
Scheduling pins on Tailwind became laborious. I began to dread sitting down with my laptop to add pins to my Tailwind queue. In order to strike the right balance between my pins and pins from other websites, I spent a lot of time finding suitable content to pin on Tailwind Tribes. The thing is, most of the content in Tribes was repetitive and often unrelated to my content. At first I thought my lack of motivation towards Tailwind was a phase, but the phase didn’t go away. The truth was, Tailwind had begun to siphon away the joy I feel when blogging. I wanted a scheduler that didn’t make me feel lacklustre, that didn’t require hours of my time and also, didn’t have a hefty price tag attached.
I researched other scheduling tools and eventually discovered Later. Later began as an Instagram tool. However, it has now evolved and become the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. I began using Later to schedule content for Pinterest and Twitter around 3 months ago and I haven’t looked back. I love it’s simplicity and I’m already seeing results.
Later essentially ‘cuts out the middle man’ and makes social media scheduling simple and streamlined. There are no balances to strike, no algorithms to conform to, it’s solely for your content. I can’t even begin to tell you how much more enjoyable a day of blog admin has become now that I’m now fretting about scheduling a healthy percentage of my content vs other content.
Instead of spending hours sat at my laptop, I simply schedule pins as soon as the post is written and pin content from other websites as and when I feel like it using the Pinterest app on my phone. I also use Later to schedule 3-5 tweets a day with links to new content. I’ve even started using it to schedule Instagram posts.
Scheduling content on Later is quick and easy thanks to visual month-to-month or week-to-week calendars. All you need to do is upload an image (type and size dependant on which platform you are scheduling content for) and then drag and drop it to the day/time you wish to share your content. Once you’ve placed the image on the allocated day/time, you can then add details such as a link, title, description, caption etc. All the details you add will then be transferred to the required platform when your pin/post is published.
When using Later to schedule Instagram content, you’ll need to have the Later app on your smartphone to receive a notification when your content is due to be published. Simply opening this notification will publish the image and attached caption to your Instagram feed. Instagram business profiles can schedule posts directly to Instagram, no notifications required.
Later has everything I need in one simple, streamlined and easy to use place. It’s such a refreshing change from Tailwind and I honestly don’t think I’ll ever go back. Tailwind does have some advantages that Later lacks such as Tribes. However, losing Tribes is a small price to pay for simplification.
Last but not least, I love how much money I save using Later instead of Tailwind. I used to pay just over £20 a month for Tailwind, which on quieter months consumed a big percentage if not all of my blog income. At just over £7 per month, Later is much more affordable, especially for bloggers and content creators who aren’t earning mega bucks like myself. So, if you are looking for a simple but effective way to schedule content, I’d definitely recommend looking at what Later offers.
If you sign up and post to Instagram using Later via this link – https://later.com/r/79af5b *referral link* – both you and I will receive 10 more posts per month free (Earn up to 150 posts every month).